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Design
Questionnaire
Date
Client Name
Email
Mobile No.
YOUR BUSINESS
BACKGROUND INFO
What is the name of your business?
What are your products and services?
What is your business’ value proposition?
Who are your ideal customers?
BRAND PRESENTATION
Who are your competitors?
What sets you apart from your competitors?
Is there anything you dislike from your top competitor’s branding choices?
BRAND IMAGE
How do you envision your brand’s image?
Greyscale
Colorful
Authoritative
Friendly
Minimalistic
Complex
Conservative
Nonconventional
Masculine
Feminine
Professional
Casual
Luxurious
Natural
Serious
Fun
Classic
Modern
Retro
Futuristic
Elegant
Sporty
Safe
Extreme
Other
Other
THE VISUALS
VISUAL PREFERENCES
Do you have an idea for your new logo?
Are there any elements that you would like to see included in your logo design?
Do you have any visual preferences or constraints?
Do you want your logo to include text-only, text and graphic, or graphic only?
Does your logo have a tagline?
LOGO STYLE
Do you have current brand guidelines?
Yes, available
No, expect guide
No, need help
Not relevant
Brand Guidelines
Are there any well-known logos you like?
What emotions or meanings do you want your logo to convey?
Which type of logos do you believe best represents your brand?
Monogram / Lettermark
Wordmark
Abstract
Pictoral
Mascot
Emblem
Pictoral-Wordmark
Letterform
Adaptive
Others
Other
COLORS
Do you have an existing color palette for your brand and would you like to use it in your logo?
What colors would you like in your logo?
Red
Orange
Yellow
Green
Blue
Pink
Purple
Brown
Black
White
Color Code
Color Code
FONTS
Is there a particular font you want for your logo?
What style of font do you feel best represents your brand?
Serif
Script
Slab Serif
Bladletter
Sans Serif
Handwritten
Monospaced
Typewriter
Display
Novelty
Other
Other
PROJECT DETAILS
What is your timeframe?
What is your budget?
How do you plan to use your logo?
Online
Brand Identity
Product Packaging
Other
Other
Would you like additional brand design services with the logo such as business cards, envelopes, letterheads, promotional products, etc?
Additional notes, comments, requests, or concerns
Send
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CONVINCED
Let’s brew your
brand together
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